Specialty Ads
Integrated Direct Targeting
Specialty ad positions
Specialty ads are small relevant ads tightly integrated into the content of the page. They are sold on a page-by-page basis for the utmost in targeting precision.
Best UseSpecialty ads are integrated more directly into the page content than banners or skyscrapers, so they work as both a click generator and a branding tool. Specialty ads are targeted to specific pages, which makes them highly effective if you have a particular audience to reach.
Flexible TargetingBoth types of specialty ads are targeted to individual pages. They can appear on the site home page or another main navigation page, on a specific topic search or results page (Lodging, Hiking, etc.), a specific destination page (Salt Lake City Introduction) or, for the ultimate in targeted traffic, a specific topic/destination page (Salt Lake City Hiking page.)
Specialty Ad Specs
Type 1 - Right Side Page
- Placement
- Upper right side of page
- Image Size
- 150 x 60 pixels
- File Size
- 20 K or less
- Text Caption
- Up to 35 characters
- Animation
- None
- Link Destination
- Flexible
- Display Frequency
- Can rotate or display 100%
Type 2 - Left Hand Navigation
- Placement
- Left Side Navigation Column
- Image Size
- 121 x 87 pixels
- File Size
- 20 K or less
- Text Caption
- Up to 20 characters
- Animation
- None
- Link Destination
- Flexible
- Display Frequency
- Can rotate or display 100%
Specialty Ad Pricing
Specialty ad prices are based on placement, term, and expected performance. Price can range from $50 to several thousand per year. Discounts are available for multiple ads or reciporical links.
View Summary Rate Sheet for all advertisments.
All of our ads record impressions and clicks in real time. You choose the frequency of reporting.