Integrated Direct Targeting
Button ads are small relevant ads tightly integrated into the content of the page. They are sold on a page-by-page basis for the utmost in targeting precision.
Button ads are integrated more directly into the page content than banners or skyscrapers, so they work as both a click generator and a branding tool. Button ads are targeted to specific pages, which makes them highly effective if you have a particular audience to reach.
Button ads are targeted to individual pages. They can appear on the site home page or another main navigation page, on a specific topic search or results page (Lodging, Hiking, etc.), a specific destination page (Salt Lake City Introduction) or, for the ultimate in targeted traffic, a specific topic/destination page (Salt Lake City Hiking page.)
- Left navigation or page intro text
- Image Size
- 120 x 90 pixels
- No animation
- Display Frequency
- *Exclusive or rotating
- File Size
- 20 K or less for .jpg or .gif
- Text Caption
- 30 characters
- Link Destination
- DIP or off-site link
*Display frequency depends on ad location. Most button ads are exclusive to their position, but some rotate with other similarly targeted ads.
Button ad prices are based on placement, terms, and expected performance. Prices vary by site and page. Contact a sales rep for details.
Discounts are available if you purchase multiple ads, or provide a reciprocal link back from your website to ours.
All of our ads record impressions and clicks in real time. You choose the frequency of reporting.