Building A Brand Image
Sample Banner Ads
Banner ads display at the top of every page on our sites. They are the first element seen by users.
Best Use
Banners are best used for branding---repeatedly putting your company name in front of potential customers. A striking, bold image and an interesting message will implant your name or product in the mind of a site visitor, who will remember it when preparing a book a room, plan an outing, etc.
Flexible Targeting
Banners can be targeted as generally or as specifically as you desire: they can run across an entire state website or series of sites, focus on a particular set of destinations or single area, or appear only in relation to a specific topic such as lodging, attractions, hiking, etc.
- Placement
- Right side of page
- Image Size
- 160 x 240 pixels
- Animation
- Animated GIF or Flash allowed
- Display Frequency
- Rotates with other similarly targeted ads
- File Size
- 75 K or less for .jpg or .gif
120 K or less for Flash - Text Caption
- None
- Link Destination
- DIP or off-site link
Banners are priced by impressions (the number of times they are viewed). Every 1,000 impressions or "page views" costs between $4 and $7, depending on the quantity purchased.
50,000 impressions X $5 per thousand = Only $250.
Discounts are available if you purchase multiple ads, or provide a reciprocal link back from your website to ours.
View our Summary Rate Sheet for all advertisements, or our complete advertising technical specs.
All of our ads record impressions and clicks in real time. You choose the frequency of reporting.